• Branding Head

Location : Kolkata
Qualification : MBA in MBA/PGDM (Marketing And Finance), MBA in MBA/PGDM (Finance)

Skills: Branding, ATL, BTL, campaign, digital marketing, creative, event handling
Job Description
About Us :
Established in 1953, Shyam Steel Industries Ltd, is one of the leading primary steel producers in India, manufacturing TMT Rebar and Structural steel. Guided by a philosophy to produce safe and sustainable steel, it is a pioneer in quality steel products, operating with cutting edge technology in order to meet the stringent requirements of its reputed customers both in India and abroad.
Roles and Responsibility :

Roles and Responsibility:

Leading and driving strategic brand activities in the market, developing appropriate ATL strategy for Branding & Promotional Solutions by exploring conventional and non- conventional media channels.

Coordinating with creative agencies for timely completion of all jobs. Leads the agency/partner in the development, execution, and on-going evaluation of all relevant aspects of the marketing strategy (For Example: creative, media, promotion, research etc.)

Bring out of the box and innovative ideas and creative content to enhance the brand value

Design & Implement ATL media campaigns as per business needs

Develop clear understanding of branding objectives and thereby make branding a strategic business partner.

Creating brand salience and building imagery of brand to support the marketing activities.

Manage ATL, BTL, on-site creative and campaign management, to drive brand awareness and preference

Candidates having prior work experience with organizations having strong Brand visibility are preferred. Exposure to Market Trend Analysis, Celebrity Management, Brand Research, competition Tracking & analysis are necessary.

Having expertise in innovative Product launch strategies/support, rural & Go to customer strategies/programs and solution-based experience for influencers/customers to improve their satisfaction.

Candidates having strong Brand Management experience from FMCG/FMCD/Paints industry will be preferred.


Experience- 14+ years.

Qualification: MBA/PGDM

Location: Kolkata

Desired Candidate :

Experience – 14+ years

Desired qualification – MBA (Marketing)

Preferable industry – FMCG, Building, FMCD, Hosiery, Paints etc.

Recruiter Email Id : hr@shyamsteel.com