• Assistant Manager / Manager – Branding

Location : Kolkata
Qualification : MBA
Expired

Job Description
About Us :
Established in 1953, Shyam Steel Industries Ltd, is one of the leading primary steel producers in India, manufacturing TMT Rebar and Structural steel. Guided by a philosophy to produce safe and sustainable steel, it is a pioneer in quality steel products, operating with cutting edge technology in order to meet the stringent requirements of its reputed customers both in India and abroad.
About Company :
Shyam Steel Industries
Roles and Responsibility :

Key responsibilities :

Leading and driving branding activities in the market, developing appropriate ATL strategy by exploring conventional and non- conventional media channels

  • Coordinating with creative agencies for timely completion of all jobs
  • Bring out of the box and innovative ideas to enhance the brand value
  • Design & Implement ATL media campaigns as per business needs
  • Develop clear understanding of branding objectives and thereby make branding a strategic business partner.
  • Creating brand salience and building imagery of brand to support the marketing activities. 
Desired Candidate :

The candidate should have 7+ years of functional experience, preferably from Manufacturing / FMCG industry

Must possess excellent communication skills