About Us :
Established in 1953, Shyam Steel Industries Ltd, is one of the leading primary steel producers in India, manufacturing TMT Rebar and Structural steel. Guided by a philosophy to produce safe and sustainable steel, it is a pioneer in quality steel products, operating with cutting edge technology in order to meet the stringent requirements of its reputed customers both in India and abroad.
Roles and Responsibility :
Key responsibilities :
Leading and driving branding activities in the market, developing appropriate ATL strategy by exploring
conventional and non- conventional media channels
- Coordinating with creative
agencies for timely completion of all jobs
- Bring out of the box and
innovative ideas to enhance the brand value
- Design & Implement ATL
media campaigns as per business needs
- Develop clear understanding of
branding objectives and thereby make branding a strategic business
partner.
- Creating brand salience and
building imagery of brand to support the marketing activities.